02 · Web Copy
Homepage, product pages, and landing pages built from a real position.
For B2B SaaS teams whose current site says what the product does, but not why anyone should care.
The problem
It gets written after the design is done, so the words have to fit around the layout instead of leading it.
It gets written by someone who was not in the room when the position was decided.
It gets written to describe the product, not to move the buyer.
A page without a position is a page without a job. The copy has to know what it is there to do before the first sentence is written.
What you keep
Every page has a job. We write to that job, not to a word count.
The first page buyers read, and the one they use to decide whether to read a second.
Feature lists turned into reasons to care, ordered by what the buyer needs to know next.
Built for one campaign, one audience, or one decision. Not reused for everything else.
How we build it
We do not start writing until the position is clear. Once it is, the copy moves quickly.
When to call us
Start with a teardown. Send us your homepage. We will show you where the message stops landing and what to say first.
Before / after
The position changes the sentence. The sentence changes what the buyer does next.
Get started today.
The CTA is a command, not a reason.
See where your messaging breaks before you redesign.
The CTA names the outcome. The click becomes a decision.
We provide innovative solutions for modern businesses.
Says nothing. Could belong to any company in any category.
Your product is stronger than your website makes it sound.
Names the buyer's actual problem. Earns the next sentence.
The handoff problem. Redesigns usually start with design and end with a scramble for copy. We start with positioning, so copy is not a last-mile production task.
One engagement
The microcopy audit alone paid for the engagement. Users stopped emailing support about things the UI should have told them.
VP of Customer Experience Project management tool
Fit
Next step
Book a 30-minute call. We will talk about your current site, where it breaks, and whether we are the right fit.
hello@saaswords.co